

YouTube says tags aren’t a big factor in search. How-to videos get most of their views from search, whereas other types of videos get most of their views from the home page, suggested videos, or playlists. Then, turn on subtitles in YouTube Studio. Make sure to speak your keywords out loud at some point in the video.
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So your content will appear on the new Instagram Maps, which can function as a local business search.įor more in-depth Instagram SEO strategies, check out our full blog post on Instagram SEO. Instagram has auto-generated captions, which is great for accessibility, but using subtitles also means your target keyword will appear onscreen. However, it serves the added benefit of helping Instagram understand exactly what your content is so it can serve it in response to relevant searches. The main purpose of alt-text is to make visual content more accessible. Keywords in the caption help your content appear on keyword search pages.

Hiding hashtags in the comments is no longer effective. Use keywords in your name, handle, and bio, and include a location if relevant. Here’s what you need to know to get your content found on every social network. Social SEO is all about getting seen when people are actively searching for content, rather than scrolling their feeds. Think product reviews, brand recommendations, and local businesses to visit. Now, people actively use social networks to search for specific information. People originally used social networks to view their personalized feeds of content from specific people and brands they followed. And big social platforms are incorporating ever more features of traditional search engines to help match users with the content they want to find. Social networks are not technically search engines - but they all have search bars. (Or, at least, the content algorithms think you would want to see based on the search phrase you used, your location, previous searches, etc.) Search engines like Google or Bing allow you to search for information and then serve up a list of web results that point you to the content you’re looking for. In digital marketing, SEO stands for search engine optimization. To understand social SEO, you need to understand the basics of traditional SEO. Social SEO is the practice of adding text-based features like captions, alt-text, and closed captions to your posts to help people browsing social platforms easily find your content.


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Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.
